Branding & Advertising Design. Information Design. Data Visualization.
This advertising campaign was developed with Circle Advertising, Chapman’s student-run advertising agency, as a part of the National Student Advertising Competition. Personally served as a member of the creative team.
Wienerschnitzel, the world’s largest hot dog chain, wants to change the perception of the hot dog. In order to do so, Circle Advertising developed a full scale advertising campaign “Celebrate Your Links”. This campaign aims to emphasize the fact that hot dogs are a celebratory communal food that are desirable in experiential and culinary settings. Wienerschnitzel will sponsor and advertise the advantageous aspects of the hot dog in a variety of ways in order to reposition themselves, as well as hot dogs, in the fast food market. Personal responsibilities involved information design and data visualization for the brand book, as well as designing mockups for campaign executions. Select infographics involve repositioning charts, concept testing data, target cities, media budget breakdown, and media calendar. Select executions include Celebrate Your Links photobooth, hot dog stand, and food truck.